Meet the Team

Fueled By Passion

Innovation, Science and Integrity

NovoBliss is founded and managed by technical experts with vast experience in the Cosmetics, Nutraceuticals, Dermatology and pharmaceutical Clinical Research.

Our senior management and technical team having more than 50 years’ of combined experience in conducting clinical studies according to applicable regulatory standards. The team has a proven track record of designing and developing improved efficacy and scientific evidenced based claims substantiation studies.


Dr. Nayan Patel

Medical Director

Dr. Nayan Patel is a founder of NovoBliss Research and holds a Bachelor’s Degree in Medicine and Surgery from Pramukhswami Medical College. He possesses extensive clinical practices and clinical research expertise with a combined experience of 15 years. As a first-generation entrepreneur, Dr. Patel also founded “NeighbourCare Multispecialty Clinic and Pharmacy” to serve communities through their own “PrimaryCare Center.” In this regard, the facility provides precise diagnoses and effective medicine at an affordable price.

The evolving nature of the nutraceutical, dietary supplements, cosmetics market has created challenges for companies unfamiliar with clinical trials requirements. As such, NovoBliss is now offering sole consultancy on product development and marketing. The company provides current market and consumer insights that are critical in product development and subsequent marketing. According to Dr. Patel, the organisation guides its customers’ scientific study designs and, based on the product’s vision, creates a research path within the stipulated budget.

Maheshvari Patel

Director – Operations and Strategic Management

A first-generation entrepreneur with a remarkable, multi-domain experience spanning over 16 years.

Maheshvari holds a master’s degree in clinical pharmacy and carries a robust industry clinical research experience associated with multinational companies. Before embarking on her entrepreneurial journey, she was an integral part of Cliantha Research since the inception of Cliantha Research directing their Consumer Research India division and Operations.

Since co-founding and starting operations in NovoBliss Research, Maheshvari has focused on the core concept of developing clinical study designs in line with regulatory aspects and labeling requirements for Nutraceuticals | Herbal | Natural Health Products | Cosmetics | Pharmaceuticals | Personal Health care products with value addition supported by clinical efficacy and scientific evidenced based claims substantiation. Over 16 years of national and international industry experience which includes 13 years principally in Dermatology and Cosmetics segment. Provided leadership for the functional and financial control the facility including development and management of an annual business plan budget & ROI.

She has been a key force in driving the business development of NovoBliss Research and has been instrumental in business expansion and growth.