Pre-Clinical Services

In Vitro
Our in-vitro testing capabilities span a wide range of sectors, including cosmetics and skin care, hair care, personal hygiene, oral care, baby & mother care, pharmaceuticals, nutraceuticals, and wellness products. By combining advanced laboratory technologies, validated scientific methodologies, and collaborations with NABL and CAP-accredited third-party laboratories partners, we deliver accurate, reliable, and evidence-based insights. Our expertise helps brands optimize formulations, strengthen product development, and confidently substantiate claims with scientific credibility.
Assessments
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Sensory Assessment (Wet combability, Dry Combability, Frizziness, Smoothness, Shine, Moisture, Volume, Conditioning effect, Silkiness, Softness)
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Hair Breakage
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Protein | Lipid | Biotin Estimation
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Tensile Strength
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Split Ends Repair
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Damage Repair Control
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Hair Shine | Gloss
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Hair Color Retention | Color Safe
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Hair Volume
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Frizz Control
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Protection Against Pollution
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UV Protection
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Keratin Measurement
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Cell-line based In-vitro assay
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Cytotoxicity assay
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Anti-oxidant assay
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Anti-cancer assay
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Anti-inflammatory assay
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Genotoxicity
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Skin Corrosion
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Skin Irritation
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Eye Irritation
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Eye EpiOcular
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Eye Irritation short term exposure
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Skin Sensitization
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Skin Absorption

Ex-Vivo
Ex-vivo models serve as a powerful bridge between in-vitro testing and clinical trials, offering a scientifically robust way to evaluate both cosmetic and personal care formulations. Conducted in collaboration with accredited laboratories, these studies use ethically sourced human skin and tissue samples to closely replicate physiological conditions. This approach delivers reliable insights into efficacy, safety, absorption, and skin compatibility, strengthening claim substantiation, product development, and regulatory submissions. In the pharmaceutical sector, ex-vivo research extends to drug permeation, penetration, metabolism, and pharmacokinetic studies, providing crucial data for formulation optimization and bioavailability assessments. By combining advanced ex-vivo methodologies with regulatory expertise, NovoBliss Research® ensures a seamless transition from preclinical testing to first-in-human trials, helping companies reduce risks, accelerate timelines, and bring innovative products to market with confidence.
Assessments
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Moisturization and hydration
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Anti-aging and wrinkle reduction
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Skin brightening and depigmentation
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Sebum regulation and acne control
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Barrier repair and sensitivity reduction
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Antioxidant and anti-inflammatory effects
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Glucagon ex-vivo bioassay
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Bioanalytical Lab Services
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Large Molecules / Biosimilar Bioanalysis
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In-vitro Studies & Cell-based Assays
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Central Clinical Laboratory Support
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Phototoxic / Photosensitive Drug Handling
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Flow Cytometry, ELISA / ECLIA, Multiplex Assays
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Handling Various Biological Matrices