The use of cosmeceutical ingredients has experienced substantial growth over time, and there is a continuous pursuit of new active agents within the cosmetics industry. Although many of these ingredients demonstrate promising outcomes in laboratory experiments (in-vitro data), there is often a lack of clinical data to substantiate their claims. Additionally, formulators commonly integrate these actives into pre-existing formulations instead of employing an optimized formulation strategy.
Contemporary consumers have elevated their expectations when it comes to cosmetic products, seeking not only functional efficacy but also the fulfilment of their specific desires. Failure to meet these expectations significantly diminishes the chances of long-term success in the fiercely competitive marketplace.
Looking ahead, there are several formulation challenges that need to be addressed:
Addressing these formulation challenges will be crucial for the future of the cosmetics industry, ensuring the development of innovative products that meet consumer expectations while prioritizing sustainability and efficacy.